How can you use social media to help attract the best procurement talent for your team?
1 year, 6 months ago
So, how can you use social media to profile yourself as a procurement leader and your company as an employer of choice, in order to attract top passive procurement talent market globally?
One of the first steps an individual will do is research you personally and your organisation. Try googling yourself right now and see what results appear. What do the results say to a potential new employee about your brand in the procurement industry?
Here are some keys points for establishing a personal brand on social media to make yourself stand out:
- Find and define one to three areas of focus or specialist expertise. What do you want to be known for and what sets you apart from others? These areas of expertise should appear consistently as key word headlines across all your social media profiles
- Keep your name, profile, picture and imagery the same across your social media profiles. LinkedIn and Twitter are widely used platforms for corporate professionals, however, Facebook and Instagram are increasingly being used by employers to capture those markets
- One of the key tips Procurious www.procurious.com the global online procurement hub gives for having a great personal brand on social media is to keep your accounts active. There’s no use having all those followers if you aren’t saying anything to them. Share content, articles and insights frequently and at least one to two times per day on your most valued channels (share more if one of those channels is Twitter). Track replies and mentions of your name, and reply promptly
- Join a chat, group or community to connect with the industry and grow your network and engage with others on hot topics in procurement.
There’s very little that can say more about the strength of a company as an employer than testimonials from its own employees. This is an opportunity to profile your team and highlight their achievements, and validate your employer value proposition and the type of team culture you are building.